FrequentlyAskedQuestions

Mouaz AlSabbagh is a Senior Art Director and Creative Technologist based in Riyadh, Saudi Arabia, with 12+ years of experience. He leads 360° campaigns for government and private-sector clients and builds AI-assisted creative workflows.

He holds a B.Sc. in Graphic Design from the International University of Science & Technology (2008–2012) and has worked in Saudi Arabia since 2013: Pinehill Arabia, Amer Al Aboud Group, The Marketing Department, Fitameen Creative Communication, and JACO Arabia as Senior Art Director.

Yes. His work is bilingual, and he designs Arabic-first, right-to-left creative as well as English campaigns.

534 finished projects for 126 clients, catalogued in his Work Summary index with 12,850 final files (about 105 GB). All of them are confirmed against the original project folders.

Into five pillars. Macro-Impact & Vision: 116 projects for 28 clients; Performance & Growth: 197 projects for 42 clients; Digital Experience & Innovation: 33 projects for 11 clients; AI, Gaming & Esports: 70 projects for 4 clients; Brands, Healthcare & Packaging: 118 projects for 42 clients.

At Fitameen Creative Communication (226 projects, Apr 2022 – Dec 2024), as a freelancer (177 projects for 72 clients), at The Marketing Department (67 projects, Nov 2020 – Apr 2022), at JACO Arabia (61 projects, Dec 2024 – Jun 2026) and at Pinehill Arabia (3 archived projects, 2013 – 2016).

JACO (61), Flynas (44), Azka (34), Ministry of Energy (24), Domino's Pizza (18), NDMC (16), King Faisal Hospital (13), RCJY (12), SMO Vision 2030 (11) and TAHARA (11) — project counts from the Work Summary index.

From his first role at Pinehill Arabia in 2013 to 2026. The busiest years were 2023 (118 projects) and 2024 (97 projects).

Campaign stills, motion and documents for social, OOH, digital and print. The finished files in the index include PNG (5,003), JPG (4,179), MP4 video (1,441), PDF (1,238), PowerPoint (384) and GIF (263).

Ministry of Energy, NDMC, RCJY, SMO Vision 2030, ADAA, Misk Foundation, Creative Summit, SEEC, Founding Day, General Entertainment Authority, Heritage Commission, IDMC, KACST and Local Content Authority.

Flynas, Azka, Domino's Pizza, Dozan, Ninja App, Talat, AHAD, Amo Hamza, Instashop, Pro Car, AliExpress, AwalMazad, Bayn and Lebara.

King Faisal Hospital, TAHARA, Offispace, ASQ, SBG, Black Coffee, Cilantro, JIZALA, SNC, AID Medical, ARACH, Berain Water, Maher Card and Pure Crystal.

JACO, IDLE and Gamers8: live-streaming campaigns, tournaments such as Legacy Land and #UltimateGamer, and AI-driven IP like the Unknown Soldier League.

Balady App, ETEC, Riyadh Schools, Gozaky, Pixxells, eVTOL, Ehsan Platform, Lead Data, The Social Doctors, CSC and Sipchem.

1.06B reported cumulative visibility across 16+ SMO Vision 2030 campaigns; 1B SAR in savings requests for the NDMC Government Sukuk campaign, which won Gold at the Athar Awards 2024; and $2.29M revenue for the JACO Growth Trilogy, with a 91x reported peak return on the Eid Rush campaign.

Gold for Best Governmental Campaign at the Athar Awards 2024 (NDMC “SAH”), and Gold, Silver and Bronze at the MENA Digital Awards 2025, Saudi Edition. He was also shortlisted at the Athar Awards 2024 and 2025.

Mouaz AlSabbagh bridges high-end visual aesthetics with measurable commercial and institutional growth by operating on the principle that design is an optimization layer for revenue pipelines and operational workflows. His macro-impact achievements include directing the visual strategy for the Strategic Management Office (SMO) Vision 2030 initiatives, which generated 1.06 billion in total brand visibility across 16+ simultaneous campaigns. Additionally, he architected the identity for the NDMC Sukuk (#Sah) campaign, successfully mobilizing 1 billion SAR in public savings requests.

Mouaz AlSabbagh's performance marketing leadership during the JACO Growth Trilogy generated $2.29 million in direct digital revenue and achieved a 91x peak campaign ROI. He also architected the JACO Commercial Systems, a standardized B2B asset system with 50+ editable templates that reduced sponsor onboarding time by 80% and delivered $578.75K in first-year operational business value.

He uses Midjourney, Adobe Firefly, Claude and Gemini inside a 4-step prompt-to-code pipeline. It cut concepting time by about 60%, and a custom asset downloader saved 40+ production hours on JACO’s Legacy Land.

Adobe Photoshop, Illustrator, After Effects and Premiere Pro, Figma and Cinema 4D for design; Midjourney, Firefly, Stable Diffusion, Claude and Gemini for AI; and HTML, CSS, JavaScript, React, Python and SQL for prototypes and tools.

The 4-step prompt-to-code pipeline integrates generative AI to accelerate production while maintaining strategic human oversight. It includes:

• Cognitive Strategy: Using LLMs like Gemini Pro 3.1 and Claude Opus to process complex institutional briefs, analyze audience psychology, and develop narrative architectures.
• Visual Synthesis: Using Midjourney v6 and Adobe Firefly for rapid 3D prototyping, which reduces initial concept-to-client turnaround times by 60%.
• Design & Craft: Using Figma, Photoshop AI, Cinema 4D, and After Effects for typographic rigor, pixel-level polish, and WCAG AA compliance.
• Scale & Delivery: Translating creative assets directly into scalable front-end code using React, Tailwind CSS, and JSON data schemas to ensure seamless integration.

Custom AI Gems act as automated specialists that are pre-programmed with specific brand guidelines, tone of voice, and prompt architectures. His bespoke AI systems include:

• The Prompt Architect Gem: Pre-loaded with proprietary 3D styling parameters to translate basic conceptual inputs into production-ready Midjourney v6 and Adobe Firefly prompts.
• The Brand Voice Guardian Gem: Trained on strict regional and institutional guidelines to instantly audit and refine multilingual (AR/EN) public communications.
• The UX/UI Structuring Gem: An automated framework designed to break down complex civic and financial user journeys into clean, accessible micro-interactions.

Email mo3az.e.s@gmail.com or call +966 50 175 7969. He is based in Riyadh and works with agencies, brands and government entities on full-time and freelance engagements.

ATS-ready CV files and a cover letter are on the Downloads page, or email mo3az.e.s@gmail.com for a tailored version.

The Works page lists every case study and a gallery of 28 projects with visual previews, and each pillar has its own page.