9.5MSnapchatters reached in 24 hours
64%Incremental reach
24hSnapchat ecosystem takeover
3D ARBracelet try-on Lens
Figures: Reach figures from the 24-hour Snapchat takeover campaign report (Snapchat First Story and Lens takeover).
Campaign Challenge
Reach high-net-worth Gen Z and millennial audiences through mobile AR without diluting the brand’s luxury prestige.
Strategic barriers
- Reach high-net-worth Gen Z and millennials
- Introduce luxury AR try-on technology
- Keep brand prestige in a mobile context
- Turn luxury intent into purchase intent
Creative strategy
- 24-hour Snapchat ecosystem takeover
- 3D AR try-on for virtual bracelet trials
- Nancy Ajram as regional ambassador
- Tiffany Blue carried into the AR aesthetic
- Photorealistic metallic reflections and gemstones
Project
LVMH Snapchat
Sector
Luxury retail, Snapchat AR
Pillar
Performance & Growth
Visual preview
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Visual Strategy: “Interactive Luxury”
Tiffany’s elegance brought into AR: 3D assets with photorealistic metal reflections and gemstone refraction, so the try-on feels as premium as the store.
AR try-on
3D virtual bracelet trials for mobile users.
Luxury finish
Photorealistic gemstone refraction and metallic surfaces.
Ambassador
Nancy Ajram brought regional cultural credibility.
Platform integration
Snapchat First Story and Lens takeover.
Key Deliverables
3D AR Lens UI/UX, First Story video edits, exclusive Snapchat takeover units and luxury digital interface elements.
Results
- 9.5M Snapchatters reached in the 24-hour window
- 64% incremental reach
- Brand-recall and purchase-intent uplift reported by the campaign
See the visual preview
5 project frames are available.
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